With digital screens and smartphones attached to our palms, the definition of “design” continues to evolve. Design once meant something far more abstract and obscure than it is today, but with the rise of the Internet and smartphones, our definitions of design have continued to develop. If you feel a little lost, you are not alone. Today’s design world is so full of overlapping terminologies and job titles that it can be difficult to know where to turn.
Graphic design is essentially a combination of problem-solving and visual communication, using various tools and instruments. Designers use colors, images, and typography to communicate ideas and feelings through print, web, or visual design. While most graphic design initiatives fall under the brand umbrella, traditional designers draw much of their direction from marketing.
In this particular topic, it is essential to know that graphic designers do not get too caught up in what is going on below the surface. User Experience Design aims to make the user’s goals as clear as possible by placing them at the heart of every decision. UX goes a step further than graphic design by initiating the UX process before the pen meets the paper or the mouse meets Adobe. It is a multi-faceted industry that combines the best of both worlds: design and user experience design (UX).
So how does UX differ from graphics design? To answer the question: graphics design is part of UX and just as crucially important.
The difference, however, is that traditional graphic designers are inspired by the UX team’s visual designers, who bring to life the framework and wireframes designed with user experience in mind.
Of course, the needs and objectives of the user are always taken into account, but just because the framework may already exist does not mean that users can be discounted. For example, let’s say you design a hiking application with path information and checkpoints to make the hike an interactive experience.
The graphic designer working on the project would focus on the visual identity of the app. Typography, room layout, colors, and layout are in the foreground for the designer. The same needs to be done with the User Experience Designer to take into account exactly what users are trying to achieve and exactly what the environment they are trying to achieve is. You also need to do the same things with a User Experience Designer but differently.
Initial research on walking apps showed that users expect to be outside and access them from their mobile phones. The first study of the walking app shows that the user expects the same experience as if he were outside, but accesses it via his mobile phone.
The implications of this knowledge will influence the final design, and UX designers must take this into account. It seems obvious that it is difficult to see the screen in direct sunlight because the phone is so reflective. Design features such as dark and bright increase the exposure of the user to the intended environment, such as sun, wind, rain, etc.
Traditional graphic designers measure their success by adhering to brand standards and communicating marketing messages correctly to get from the product or brand to the end consumer. UX designers, on the other hand, view the design process as a dialogue, and users need to understand the messages they receive as a measure of UX’s success.
UX design encompasses many disciplines, but graphic design plays a supportive role in providing users with a way to achieve their goals that are useful, usable, and desirable. If a design succeeds in helping users achieve their goals, you know it’s good for the work, and if it doesn’t work, we go back to the drawing board. If it hurts a local graphic designer to write it, beautiful design can make or break a product. You can bring your product to the market to best serve your target market, with the right design and support from our team.
It is quality UX that makes a great product, and our UX designers will help deliver the support you need to achieve this. Contact us at any time for more information about your ideas, plans, and products!
How Can We Help You?
- You are looking to design a new brand identity
- You are interested in re-designing your existing brand
- You are designing a new website or a mobile platform
- You want to design and prototype your digital product