The world is hungry for minimalism. So much so that no matter what aspect of our life we consider – be it the lifestyles we lead, the houses we live in, or the products we consume – minimalism is present in all its facets. Even the smartphones we have in our pocket prove that the minimalist design has more than hooked.
The concept of minimalism consists in reducing all the elements to include only those which are essential.
Designers use this approach to convey the message directly without unnecessary noise and obstruction of focus due to other distracting elements. Minimalism has managed to take root, and that’s understandable from painting and sculpture to digital product design and website design.
Designed for minimalism, digital products, and web designs are no less impressive. The Apple brand is one of the best examples of a minimalist approach in product design. The design itself is sleek and elegant. It emphasizes all aspects of the customer experience – from the first moment you hold an iPhone package in your hand, peel the foil off your screen, until the final use of the smartphone. The minimalist designs are visually appealing and user-friendly. It is, therefore, not surprising that so many companies prefer a minimalist web design because it allows them to improve their results.
Your website is the best business portfolio you have. It tells your customers everything they need to know about your business – from where you are to the market. Non-functional, time-consuming websites, too many distracting elements, or not user-friendly will bounce your potential customers in the blink of an eye. In essence, a company’s website tells customers everything they need to know about the company, but if your visitors don’t stay long enough to know who you are or what you do, they don’t will really get to know you or understand what you have to offer.
In a minimalist design, gestalt takes precedence over everything. The components that are connected must stay close to each other, while the items that are not related must be further away from each other. Each element of your website that is crucial to guide the user must be more significant, in bold, or in bright colors. From these simple principles, you draw all the other rules of the minimalist approach to the web, whether typography, negative space, visual elements, or overload.
Instead of overloading your website with unnecessary elements, present only the most essential. This way, the most critical information will grab the attention of users, allowing them to quickly solve their problems. Choosing a minimalist approach to designing your business website means making conscious decisions about its layout. This means that you need to question every design decision, putting the user first.
Ask yourself: Will the typography chosen to be too restrictive for users? Is the typography easy to read? Are there too many visual elements on the page? Is the color combination appropriate? Are there too many colors used? Minimalist web design and SEO Websites optimized for natural SEO receive more traffic. This means that when you design a website, you must keep in mind both the users and the search engines. When creating a website, you should aim to meet the needs of your users … but users are not limited to consumers – you must also consider search engines.
Even if you only have one image on your web page, it is essential to optimize it. Memorable user experience is the foundation of a minimalist approach. It is not only intended to be visually appealing but to retain the most important to the user to obtain valuable information without it being unnecessarily chaotic.
Visual elements must be significant. It must be functional and serve the purpose. So when designing a project, take into account each element, stop and ask yourself: Does this detail have a function, or is it only visual? If it is only visual, then you need to take a step back and decide if it should appear on your web page or if it obstructs it.
Graphic elements: All visual elements must be usable. Think about the purpose that the added item serves. Does it have a shape divider role? Does it guide the eye, which means it will help the user to navigate easily? Or does it highlight information that should be immediately visible to the user? If it is not used for anything, avoid using it. Yes, descriptive details may seem appealing to the naked eye. However, each element must be added with a goal in mind. This applies to all types of visuals, images, illustrations, and shapes.
The fact that only one image appears on a home page may seem monotonous but consider that this highlights a point. Here is an example from Measponte, a website that sells shoes.
Your website may still look clean and have minimal content, but it should also be interactive and tell the user what they need to know. Although they are sometimes perceived as “heavy,” videos – like images – can be optimized to not affect the loading time of your page. Take a look at the website of Ma Suisse. They did a great job: The most common type of minimalist web design is to highlight a hero image and text. Everything else they are visual or written is presented on other pages.
Images Against Words: an essential thing to keep in mind is the number of copies your web page uses. Words are the fastest and most reliable way to get your message across. However, they can be our biggest enemy. If a user arrives at a home page with a ton of copies, they are unlikely to stop to read. Most likely, consumers will bounce on your site and seek information elsewhere. So, as a general rule, don’t let words take over the web page; use as little as possible and include only essential information. Allow the navigation pages of your site devoted to the description of a product, service, or mission, with more copies than your home page. Background image It is important to choose the right background image. Sometimes the background image may be the only visual element on the page, on which you’ll have hero text displayed, as was the case with KickPush: Just like other elements of minimalism, flat patterns and textures are represented on the background image.
Colors and contrasts: In a minimalist design, colors should be used wisely. The colors should create visual interest while capturing and directing users’ attention in a way that does not require additional elements or graphics. The use of colors should be limited – this is why on successful websites, you will see monochrome colors or two or three primary colors. However, contrasts always have their value in minimalist web design, and many web designers use the color white, as it tends to compare well with the other elements on the page. Remember that color has many functions. It can serve as the web page’s background, like the design that We Are You has adopted.
But it can also highlight important features of your web page, serving as a functional element. If you want to highlight your product, it may be best to use a color that contrasts with the palette’s rest. It is essential to consider the psychological aspects that colors can exploit. Think about the purpose of your website and the identity you want to get across to your audience. What would be the best theme to use to create the right mood for your business? Blue and purple hues can be soothing, while yellows, oranges, and reds can be hot or exciting – all things to consider when choosing a color on your site.
White space, Commonly known as negative space, this feature can be the most powerful trick in the sleeve of a web designer. White or negative space tends to open the “room” and let it breathe. If you choose to use white space, be careful to avoid having multiple focal points on one screen. Keep in mind that users have vulnerable attention and that their care can easily drift from one thing to another. With too many options, users may have trouble figuring out what to focus on.
In summary, a minimalist web design creates a winning situation for everyone. Minimal, non-obstructive design, with clear focus points, allows users to quickly find the information they need. While helping enterprises keep customers satisfied, they rapidly provide answers to customers’ critical questions about their business and what they do. The “less is more” approach seems simple to carry out, but many elements must be taken into account in the creation process. We have all known difficult times when all the information seemed too precious to leave out and cut. From the choice of colors and visual elements to use to the amount of text to display on each page and each screen, it is essential to keep in mind a key factor: What is the purpose of the information? If you can’t answer this question, then you shouldn’t include it in minimalist web design.
Do You Need More Help with Your Design? Let Us Know!
- You are looking to design a new brand identity
- You are interested in re-designing your existing brand
- You are designing a new website or a mobile platform
- You want to design and prototype your digital product