Do you ever hear link building terms thrown at you by chance and wonder what they mean? If so, this post is for you. Here is an alphabetical list of the link building terms you should know about. 

Anchor text: This is the text inside the anchor element and the keyword (s) you click on to go to a target page. Updates to algorithms We almost always refer to Google when we talk about updating algorithms. For a list of essential updates, see Google’s algorithm update history. It means that things have evolved in the way Google ranks any web site. 

Alt Tags/Attributes: Alt is an attribute that is used to describe an image. It is mainly used to describe an image to a visually impaired user. 

Attributes: To summarize, attributes further describe a particular HTML element. As mentioned above, alt is an attribute for an image link. 

Back Links: This term refers to links that point to your site from another site. People also simply call them “links,” referral links, inbound links, and inbound links. 

Bots: Also called robots/trolleys/aspirants. Robots collect information from websites. 

Brand mentions: If your brand is mentioned in unrelated Content, whether on a website or in social media, this is a brand mention. 

Broken Links: A broken link means that a link that points to a nonexistent resource or a blank page.

Canonicals: A canonical element reports to a search engine which page is the desired page as the source to avoid duplication of Content. 

Citations feed: This is a measure that estimates the integrity of links on a website., quotes, and other information about your business, such as name and phone number. They are usually unrelated and can help search engines to trust a business better. 

Class C Network: People call it a class C network or block also, and it refers to IP addresses. A Class C network is any network in the 32-bit, IPv4 addressing scheme whose first three bits, the so-called high-order bits, are 110. This term is referenced in regards to cleaning up potentially malicious/spam links, but it can be about fixing any other site related issues. 

Clickthrough rate: CTR is the measure of the number of people who click on a link to your site compared to the number of times your site appears somewhere. 

Co-citation: This is a semantic measure of the relationship between several elements. 

Competitive analysis: This involves examining a site concerning its competitors. Marketers use competitive analysis to identify links that other sites have, but their site does not have, which gives them a list of links to pursue. 

Content: Content is everything consumable, including texts, audio, videos, and infographics. 

Content Marketing: Often considered to be a more enjoyable way to say that you are creating brand awareness, content marketing is the practice of creating content that can naturally attract more links after being shared. 

Conversion rate: This is the percentage of users/visitors who reach a specific goal. This objective can be to submit a contact form, to download an electronic book, to buy a product, etc. 

Crawlability: This is how search engine robots can pass and follow links on your website. 

Deep links: Deep links are referred to links that go to any pages other than the main page on a website or an online platform. 

Deindexed: This is a site that has been excluded from the index of a search engine for, generally, certainly involved in a violation of some internet security measures. 

Directories: Directories are platforms that list other sites in various categories. Some may still be valuable, especially at the local level, but others are just lists of sites of no real value. Think of Craigslist or Yelp.

Disavow backlinks: When you disavow a link, you tell Google that you don’t want the link to be credited to your site. You can send the disclaimer lists directly to Google. 

Disclaimer: A disclaimer can be used for a variety of purposes. In regards to creating links, it is included in notices sent to users. It can relate to purchased items, signups, sponsorships, and more. 

Next links: Links that are automatically followed unless a nofollow attribute is added (and possibly unless your WordPress plugins replace everything that needs to be nofollowed), and there is technically no dofollowed link. There is no dofollow tag, but people often use this term to simply refer to a followed link. 

Domain Authority: Domain Authority is a measurement system created by Moz to predict the ranking of a site. 

Domain Assessment: This is an Ahrefs measure designed to indicate the strength of a site’s link profile. 

Duplicate Content: Duplicated Content can occur for many reasons, but it is known to be a bad signal for Google, so it is not desirable. 

Canonical tags: Canonical tags are utilized to help a search engine robot understand where the original page is. 

Editorial links: Editorial links are part of a solid link profile. An editorial link is a link that results from a site having excellent content and marketing methods.

Permanent content: Content that does not quickly become obsolete is considered permanent Content. Also knows as Ever-Green content.

Followed links: Links are organically followed unless they include a rel = “nofollow” attribute in the code. The term “tracking” is utilized to tell search engines to “credit” links to the sites they point to so that they help sites rank higher on search engines. 

Footer Links: These are the links in the footer of a site. They were once heavily spammed, but it is not as common these days. 

404s: HTTP response code 404 reports a page not found. 

Google Analytics: A free website analysis program that gives you all kinds of information about your site. From the number of page views to the number of users, location, age, and much more. 

Google Search Console: Another free application from the Google platform. Search Console gives you information about your site and can be connected to Analytics. Various reports can be run to help you get more information about your site’s performance in SERPs. 

Google Webmaster Guidelines: The Google Webmaster Guidelines are subject to change. Your site may be penalized or de-indexed for violating these measures.

Guest Posts: These posts are articles written by someone who does not usually write for the websites on which they are published. Large-scale guest posts with keyword-rich anchors are listed as a violation of Google’s link guidelines. 

Hidden links: These are links that are coded in a way so that they do not appear to be linked. 

Href: This is an attribute of the link anchor tag. Href contains the URL and the anchor text. 

Inbound Links: Inbound Links directing to your site from another site are called inbound links. 

Indexing: This is how a search engine has searched and cataloged a site. 

Infographics: A combination of text and graphics, infographics are a common form of Content which guides or informs users about a subject matter.  

Internal links: When you direct traffic to links to other pages on your site. Your internal links are essential for browsing and exploring your site. 

Keywords: These are the words and phrases. They indicate the subject of a page or the content of an image. They are relevant terms of a link, in the form of its anchor text.

Landing Pages are the pages the user views when they first visit your site, regardless of how they do it. 

Link exchange: A common and traditional form of link creation, a link exchange occurs when site A links to site B in exchange for a link from B to A. 

Link domains: This is the number of unique domains referring to a site. It is different from the raw number of links. 

Link recovery: Link recovery is a process of adding links to your site from broken links or unrelated mentions Google Link Systems gives you a list of violations of its guidelines, including a set of practices that ‘he sees as link systems. 

Link Pages: These are pages listing multiple links, intended as a resource guide. 

Manual penalty: Google will let you know of a manual penalty through the search console. A manual penalty (officially called manual action by Google) is different from an algorithmic problem. (To learn more about the difference, read the full list of Google penalties and how to recover them). With a manual penalty, you have the option of fixing the issues and sending a request for reconsideration to Google. 

Mobile-first indexing: This is the new way Google indexes a site. They first explore and index the mobile version. If you only have one desktop version, this is the one that will be indexed.

Links not followed: The addition of a rel = nofollow, tag to a link informs a search engine to not count it towards the site to which it points. 

Off-page: The creation of links is an off-page referencing practice because it does not require working directly with the website. 

Open rates: The average number of users receiving an email and opening it. 

Page Authority: Page authority is a measure created by Moz to predict the ranking of a page. 

Page not found: Also called error 404, it is a page that no longer exists where it existed before. 

PageRank: PageRank is how Google measures the importance of a website. It is no longer a publicly available measure. 

Paid links: A paid link is a link that was placed online in exchange for money. 

Position tracking: Tracking the position and following the ranking of different keywords over a given period. 

Rankings: This is where you appear in the SERPs for each request. 

Reciprocal Links: Otherwise known as link exchange, reciprocal links are links where A binds to B and B links back to A. 

Request for reconsideration: If you have been affected by manual action or affected by security problems, once the issue is resolved, you must submit a request for reconsideration to Google. 

Redirection: Redirects allow you to send a site or page to another link or URL. 

Referencing domains: In your link profile, you can have 15,000 links but only 5,000 reference domains because of multiple links from the same site. 

Resource Pages: Pages that primarily list a variety of information and resources. 

Robots.txt: The text file used to give instructions to search engines. It is generally used to block crawlers from some regions of the site. 

Second Level Links: Links that point to sites that have a link to yours. 

SERPs: SERPs are the search engine results pages, i.e., the list of sites returned in a query. 

Site map: A site map tells the search engine how to access all the pages you want to explore. 

Spam, sometimes referred to as “sites positioned above mine,” spam can refer to anything unwanted or unsolicited content online.

Sponsored Posts: If money is exchanged to post content, it is a sponsored content. Most sponsored content contains disclaimers, but not all. 

Templates: Many digital publishers use templates (which can be edited) for delivery. A model is simply a draft of a concept that is often revisited. 

Traffic: The number of visitors to a page or site. 

Unrelated terms: This is the case when your brand is mentioned in the Content unrelated to your site. 

URL: A URL is a web address. 

URL evaluation: Another measure of Ahrefs, URL ranking measures the strength of a target’s trackback profile. 

Time machine: Thanks to the Wayback Machine, you can consult the archived pages of a site from different dates. 

Widget: Widgets are pieces of code embedded in a page, generally designed to provide links to the page. 

XML: XML sitemap is used to tell the search engines all your pages and where they are.

Do You Need More Help with Your Design? Let Us Know!

  • You are looking to design a new brand identity
  • You are interested in re-designing your existing brand
  • You are designing a new website or a mobile platform
  • You want to design and prototype your digital product

4 + 11 =


php shell

izmir escort
altyazl porno
karyaka escort
Share This