How Important Is Real User Experience?

How Important Is Real User Experience?

It is essential to integrate real users during the design and development of your services and products. Despite a gain in popularity in recent years, UX design is still poorly understood, and the term often misused. It is essential to integrate real users during the...
10 Common Design Mistakes In Marketing

10 Common Design Mistakes In Marketing

Design for marketing can be challenging for business owners and marketers. There are several common mistakes made in marketing design, and we’ve listed the top 10 here! 1. The overuse of color does not help readers who print white papers on inkjet printers....
What Are Inclusive Design and Accessible Design?

What Are Inclusive Design and Accessible Design?

What do a hearing-impaired person with a severe ear infection and a commuter in a crowded subway who forgot their headphones have in common? They would all have a hard time accessing the audio content on their digital platform. Inclusive design takes into account the...
What Makes UX Essential?

What Makes UX Essential?

User eXperience, a term theorized for the first time in 1988 by Donald Norman in his book “The Design of everyday things,” designates all of the interactions that a user has with a product or service. By extension, UX Design is, therefore, the discipline which...
Tips to Master a Minimalistic Web Design

Tips to Master a Minimalistic Web Design

The world is hungry for minimalism. So much so that no matter what aspect of our life we consider – be it the lifestyles we lead, the houses we live in, or the products we consume – minimalism is present in all its facets. Even the smartphones we have in...