- Design a user-based, e-commerce web application with an integrated payment and messaging system.
- Design the UI Architecture
- Strategize a visual and content strategy for the platform
- Develop an exceptional brand identity to generate user activation, engagement, and sales through the platform.
- Design and Develop a UI Kit and Prototype
- Build product pages with descriptions and Call to Actions.
- Build a pricing model for the services offerings
- Design, develop and deploy the web application using HTML, CSS, React, Azure
- Define business challenges with producing branded content and using social media management platforms.
- Define a user’s common behaviors when working with an online content marketing platform.
- Determine what business owners and marketers approve or dislike about digital content creation platforms.
- Define an essential target audience that is most interested in generating original social media posts.
The research data and analytics lead to the creation of many personas to understand the target audience.
01. THE SOCIAL INFLUENCER
02. THE SMALL BUSINESS OWNER
03. THE SOCIAL MEDIA SPECIALIST
Our competitive analysis and discovery produced the following insights:
- Time and Resources: Most business owners and content creators want instant access to a content writing platform to help them write social media posts. They recognize the demand and potential of social media engagement but need help with writing the content on regular bases.
- Quality and Process: It is highly important to users of the platform to be able to generate 100% original content for the posts. Accuracy, language, and authenticity were amongst the most important factors in working with an online AI content-generating platform.
- Authenticity: Most content creators are hesitant to use technology in order to write posts, therefor a free trial or a full product demonstration is needed to assure them of the quality and authenticity of the content
With our research about the target audiences and competitors, we were able to understand the requirements for building the application. We were also able to build a value proposition for the product in order to first envision the visual design of the user dashboard.
Our platform generates unique, relevant, and affordable social media posts that empower businesses to create consistent and engaging content for their community.
Unique, relevant, and affordable social media posts for business. Consistent and engaging content for building a community.