The client is an AI-based platform that generates original social media posts based on any topic. This web and mobile application allow users to generate original and engaging content for their social media channels. Based on the topic of choice, users are able to select the best-suggested sentences generated by AI and build their post with their selected content. Registered users are able to edit and fine-tune the final content. This platform also measures the quality of the content with a scoring system to suggest the best option for all major social media channels. This platform is built for personal and business use. Anyone can register and select the best plan based on the number of posts they need.

The Challenge

  • Design a user-based, e-commerce web application with an integrated payment and messaging system.
  • Design the UI Architecture
  • Strategize a visual and content strategy for the platform
  • Develop an exceptional brand identity to generate user activation, engagement, and sales through the platform.
  • Design and Develop a UI Kit and Prototype
  • Build product pages with descriptions and Call to Actions.
  • Build a pricing model for the services offerings
  • Design, develop and deploy the web application using HTML, CSS, React, Azure

Outcome

High quality, accurate and 100% original social media posts generated for business or personal use. User-based application which allows registered members to generate original social media posts based on their topic of choice, including hashtags.

Primary Research

Research:

During our research and discovery, we sought to understand the current challenges of content creation and social media posts for businesses. Our intention for this research was to uncover content marketing challenges for personal and businesses. We wanted to find out what elements can set apart our envisioned platform from other competitors. The goal was to build an environment that allows users to create quick social posts and get suggested hashtags, plus a quality score on their generated post.

 

Research Goals:

  1. Define business challenges with producing branded content and using social media management platforms.
  2. Define a user’s common behaviors when working with an online content marketing platform.
  3. Determine what business owners and marketers approve or dislike about digital content creation platforms.
  4. Define an essential target audience that is most interested in generating original social media posts.

Competitive Analysis

STRENGTHS

• A well-recognized brand and identity
• Manage all your social media in one place
• Focused on content monitoring, scheduling, and curation
• Free 30-day Trial period offered

 

WEAKNESSES

• The platform is focused on managing and curating content and does not generate original content
• Variety of available options for users, may be overwhelming and confusing for basic users

STRENGTHS

• Great product presentation and explainers
• Built to Schedule content, get reports, and engage followers.
• Offers free social media marketing tools
• 360 Platform for Social Media marketing

 

WEAKNESSES

• The platform is focused on managing and curating content and does not generate original content
• High prices and B2B focused, may not be affordable for just generating new posts

STRENGTHS

• Great brand identity, product presentation, and explainers
• Plan, collaborate and publish your content for social media
• Separate landing pages for personal and business use
•  Free 14-day Trial period offered

 

WEAKNESSES

• The platform is focused on managing and curating content and does not generate original content

Global Personas

The research data and analytics lead to the creation of many personas to understand the target audience.

01. THE SOCIAL INFLUENCER

19 – 35 Years Old
Highly Active On Social

 

GOALS

• Engage the audience with original posts
• Save time on researching and writing original posts
• Keep the audience engaged with posting news and current content about related topics
• Generate Personal Income from Social Media Channels through engaging content

 

PAINS

• Writing content about any topic, product, or service that is original and engaging
• Ability to quickly measure the quality and fine-tune posts
• Finding related hashtags for posts based on hashtags impact score

02. THE SMALL BUSINESS OWNER

25 – 55 Years Old
Uses Online Platforms, Owns an Active Social Media Channel for Business

 

GOALS

• Engage, inform, and educate the audience about products or services
• Save time on researching and writing original posts
• Engage traffic with posts related to their business
• Generate leads and product sales through social media channels

 

PAINS

• Writing content about a related topic, product, or service that is original and always engaging
• Save time and money on writing and managing social media posts
• Finding related hashtags for posts based on hashtags impact score

 

03. THE SOCIAL MEDIA SPECIALIST

26 – 39 Years Old
Manages and creates Social Media content for a Brand, Loves online tools and uses platforms to boost and measure performance objectives

 

GOALS

• Create high quality and original social media content for the brand
• Measure quality and the success of social posts
• Engage traffic with posts related to their brand and business
• Demonstrate success rates in engagement and performance of company’s social media channels

 

PAINS

• Constantly coming up with new ideas about the same topic to engage traffic
• Cost of outsourcing copy-writers and social media  freelancers
• Finding related hashtags for posts based on hashtags impact score

 

Our competitive analysis and discovery produced the following insights:

  • Time and Resources: Most business owners and content creators want instant access to a content writing platform to help them write social media posts. They recognize the demand and potential of social media engagement but need help with writing the content on regular bases.
  • Quality and Process: It is highly important to users of the platform to be able to generate 100% original content for the posts. Accuracy, language, and authenticity were amongst the most important factors in working with an online AI content-generating platform.
  • Authenticity: Most content creators are hesitant to use technology in order to write posts, therefor a free trial or a full product demonstration is needed to assure them of the quality and authenticity of the content

Value Proposition

With our research about the target audiences and competitors, we were able to understand the requirements for building the application. We were also able to build a value proposition for the product in order to first envision the visual design of the user dashboard.

 

Expanded:

Our platform generates unique, relevant, and affordable social media posts that empower businesses to create consistent and engaging content for their community.

 

Short:

Unique, relevant, and affordable social media posts for business. Consistent and engaging content for building a community.

 

CTA’s:

Consistent and engaging content for building a community. Unique, relevant, and affordable social media posts for business.

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